Thailand

10:00:48

My name is ART.

CRAFT.
SYSTEMS.
INTELLIGENCE.

SENIOR DESIGNER. AI-ACCELERATED.

What I do.

What I do.

For over 15 years, I’ve worked across brand identity, campaigns, digital, print, web, motion, video, and events—turning complex ideas into clear and effective visual communication.

Today, I work independently as a graphic designer using AI throughout the creative process—from research and concept development to image, video, adaptation, and final production. This allows me to work with greater speed, range, and flexibility without losing the judgment behind good design.

I may work as a team of one, but every project is supported by a carefully designed system. Clear thinking, adaptable workflows, and the right tools allow me to manage different formats, maintain consistency, and take projects from brief to delivery.

Core Capabilities.

Core Capabilities.

CRAFT.

Design & Art Direction

Brand identities, campaigns, key visuals, events, and motion — shaped by 15 years of design experience. Clear communication, refined execution, and work built to perform.

Brand

Campaign

Visuals

Motion

CRAFT.

Design & Art Direction

Brand identities, campaigns, key visuals, events, and motion — shaped by 15 years of design experience. Clear communication, refined execution, and work built to perform.

Brand

Campaign

Visuals

Motion

CRAFT.

Design & Art Direction

Brand identities, campaigns, key visuals, events, and motion — shaped by 15 years of design experience. Clear communication, refined execution, and work built to perform.

Brand

Campaign

Visuals

Motion

SYSTEMS.

Creative Workflow Design

Creative workflows built around the right tools, prompts, automation, and processes. Designed to make production faster, more consistent, and easier to scale.

Workflow

Automation

Integration

Scale

SYSTEMS.

Creative Workflow Design

Creative workflows built around the right tools, prompts, automation, and processes. Designed to make production faster, more consistent, and easier to scale.

Workflow

Automation

Integration

Scale

SYSTEMS.

Creative Workflow Design

Creative workflows built around the right tools, prompts, automation, and processes. Designed to make production faster, more consistent, and easier to scale.

Workflow

Automation

Integration

Scale

INTELLIGENCE.

AI Creative Production

AI-powered image, video, and motion production — combining rapid exploration with experienced art direction. More possibilities, faster iterations, stronger outcomes.

AI

Image

Video

Generation

INTELLIGENCE.

AI Creative Production

AI-powered image, video, and motion production — combining rapid exploration with experienced art direction. More possibilities, faster iterations, stronger outcomes.

AI

Image

Video

Generation

INTELLIGENCE.

AI Creative Production

AI-powered image, video, and motion production — combining rapid exploration with experienced art direction. More possibilities, faster iterations, stronger outcomes.

AI

Image

Video

Generation

Play showreel

2026

Play showreel

Projects

Projects

Some of my recent work

(2023 — 2025)

Mastering Your Investment

A live-stream investment education series simplifying complex financial topics for retail investors across Thailand.

Dmitry Novikov Unsplash

Auralis™

A brand identity exploring artificial intelligence through translucency and human perception.

Bilal Mansuri Unsplash

Korop.Co

Minimal branding for an AI systems platform built on balance and control.

Possessed Photography Unsplash

NexaFormat™

Material-driven identity for generative intelligence and industrial automation.

Possessed Photography Unsplash

Gradia

A restrained identity system centered on gradients, data flow, and transition.

MORE PROJECTS

Info

Info

I’ve spent 15+ years working across brand identity, campaigns, digital, motion, and production design for some of Thailand’s leading organizations.

Today, I work independently at the intersection of graphic design and AI—combining senior-level craft, AI-assisted production, and structured workflows to take projects from idea to final delivery. My work spans branding, campaigns, web, content, motion, and visual systems.

My journey has always been one of continuous growth. From animator to graphic designer, art director, and production lead—to an independent creative working with AI—each chapter has expanded how I think, create, and build better ways of working.

AI-Accelerated Designer

IRIS Consulting

2024 — Present

Returned to hands-on design with AI at the center of the production process. Orchestrate AI tools, models, and workflows across visual design, image generation, video, motion, and web — delivering end-to-end creative work with the speed and range of a multidisciplinary studio.

AI-Accelerated Designer

IRIS Consulting

2024 — Present

Returned to hands-on design with AI at the center of the production process. Orchestrate AI tools, models, and workflows across visual design, image generation, video, motion, and web — delivering end-to-end creative work with the speed and range of a multidisciplinary studio.

AI-Accelerated Designer

IRIS Consulting

2024 — Present

Returned to hands-on design with AI at the center of the production process. Orchestrate AI tools, models, and workflows across visual design, image generation, video, motion, and web — delivering end-to-end creative work with the speed and range of a multidisciplinary studio.

Head of Productions

IRIS Consulting

2022 — 2024

Set the creative and production direction across major client accounts. Built end-to-end workflows, established quality standards, and oversaw the delivery of large-scale campaigns for 20+ enterprise clients. Introduced AI into the studio pipeline, laying the foundation for a faster and more adaptive production model.

Head of Productions

IRIS Consulting

2022 — 2024

Set the creative and production direction across major client accounts. Built end-to-end workflows, established quality standards, and oversaw the delivery of large-scale campaigns for 20+ enterprise clients. Introduced AI into the studio pipeline, laying the foundation for a faster and more adaptive production model.

Head of Productions

IRIS Consulting

2022 — 2024

Set the creative and production direction across major client accounts. Built end-to-end workflows, established quality standards, and oversaw the delivery of large-scale campaigns for 20+ enterprise clients. Introduced AI into the studio pipeline, laying the foundation for a faster and more adaptive production model.

Art Director

IRIS Consulting

2020 — 2022

Led brand identity, campaign, and digital design projects for EdTech and corporate clients. Translated strategic briefs into clear creative directions and guided multidisciplinary teams from concept through final delivery.

Art Director

IRIS Consulting

2020 — 2022

Led brand identity, campaign, and digital design projects for EdTech and corporate clients. Translated strategic briefs into clear creative directions and guided multidisciplinary teams from concept through final delivery.

Art Director

IRIS Consulting

2020 — 2022

Led brand identity, campaign, and digital design projects for EdTech and corporate clients. Translated strategic briefs into clear creative directions and guided multidisciplinary teams from concept through final delivery.

Sr. Graphic Designer

Sang Chai Meter

2014 — 2019

Led in-house design across brand identity, corporate communications, OOH, publications, product catalogues, video, and digital media. Expanded from individual execution into managing complete visual systems across the organization.

Sr. Graphic Designer

Sang Chai Meter

2014 — 2019

Led in-house design across brand identity, corporate communications, OOH, publications, product catalogues, video, and digital media. Expanded from individual execution into managing complete visual systems across the organization.

Sr. Graphic Designer

Sang Chai Meter

2014 — 2019

Led in-house design across brand identity, corporate communications, OOH, publications, product catalogues, video, and digital media. Expanded from individual execution into managing complete visual systems across the organization.

Creative

WP Creation Group

2011 — 2013

Created branding, print, event, and multimedia work for major Thai corporate clients. Developed broad production experience across formats while building a strong foundation in commercial design.

Creative

WP Creation Group

2011 — 2013

Created branding, print, event, and multimedia work for major Thai corporate clients. Developed broad production experience across formats while building a strong foundation in commercial design.

Creative

WP Creation Group

2011 — 2013

Created branding, print, event, and multimedia work for major Thai corporate clients. Developed broad production experience across formats while building a strong foundation in commercial design.

Animator

Global Wireless

2010 — 2011

Produced animation and interactive learning experiences for government agencies and the Ministry of Education. Built an early foundation in motion, digital storytelling, and technology-driven communication.

Animator

Global Wireless

2010 — 2011

Produced animation and interactive learning experiences for government agencies and the Ministry of Education. Built an early foundation in motion, digital storytelling, and technology-driven communication.

Animator

Global Wireless

2010 — 2011

Produced animation and interactive learning experiences for government agencies and the Ministry of Education. Built an early foundation in motion, digital storytelling, and technology-driven communication.

DOWNLOAD CV

LINKEDIN

HOW I WORK

HOW I WORK

CRAFT.

The design judgment behind the work.

Built through years of practice, observation, and hands-on execution.

Typography

Art Direction

Brand Identity

Layout

Visual Systems

Motion

CRAFT.

The design judgment behind the work.
Built through years of practice, observation, and hands-on execution.

Typography · Art Direction · Brand Identity · Layout · Visual Systems · Motion

Brand Strategy

Brand Strategy

Brand Strategy

Brand Strategy

CRAFT.

The design judgment behind the work.
Built through years of practice, observation, and hands-on execution.

Typography · Art Direction · Brand Identity · Layout · Visual Systems · Motion

Brand Strategy

Brand Strategy

Brand Strategy

Brand Strategy

TRUSTED BY.

TRUSTED BY.

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